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More infoThe Dutch Public Broadcasting Corporation (Nederlandse Publieke Omroep: “NPO”) places specific cookies in order to increase the user-friendliness for visitors. They help in functionality and are intended to gain insight into the functioning and effectiveness of our websites.
This enables us to make the visited website as user-friendly and interesting as possible for the visitor. No data is collected that can be used to track individual users.
Cookies that ensure that this website functions properly
The VPRO websites use cookies to ensure that our websites work properly. For example, we use cookies for:
Cookies that enable us to measure the use of the website.
To determine which parts of the website are most interesting to our visitors, we try to continuously measure using the software of comScore Digital Analytix, Google Analytics and Hotjar. It is part of the (legal) task of the Dutch Public Broadcaster to report on our performance. For this it is necessary to keep web statistics. We also participate in the national internet reach survey DDMM.
To this end, we use cookies, tags/beacons and JavaScript so that we can recognise the browser and thus measure the number of visitors to our websites.
Cookies set by comScore only contain a unique number and are NPO-specific, they are not used to track NPO visitors outside the NPO sites. Cookies that are placed by Google Analytics are designed in such a way that the Dutch Data Protection Authority prescribes so that there is minimal invasion of privacy. VWO cookies are used for A/B testing and do not contain any personal information.
What are Tags/Beacons and JavaScripts?
Beacons and tags are synonyms. Tags are used to measure the visit and use of a website.
JavaScript ensures that measurements cannot be cached so that we can count a repeated page view. In addition, JavaScript is also used for technical measurements to measure which plug-ins are popular, thus making decisions whether a video player should support Flash, Silverlight or HTML5.
The information we collect in this way is used to make statistics. These statistics give us insight into how often our web pages are visited, where visitors spend most of their time, and so on. This enables us to make the structure, navigation and content of the website as user-friendly as possible. The statistics and other reports cannot be traced back to people.
We use cookies for:
Cookies to share the content of our website via social media and display content from social media on the website.
The articles and videos you view on our website can be shared via social media by means of buttons. In order for these buttons to function, social media cookies from the social media parties are used, so that they recognize you when you want to share an article or video.
Social media content includes embeds from YouTube, Twitter, Vimeo, SoundCloud, Spotify, Bandcamp, etc.
These cookies make it possible for you to do so:
For the cookies that the social media parties place and the possible data that they collect in this way, the VPRO also refers to the statements made by these parties on their own websites. Please note that these statements may change regularly. The VPRO has no influence on this. The VPRO advises you to consult the privacy and cookie statements of these other parties. The privacy and cookie statements of the most commonly used social media are:
The cookie settings for this website can be changed at any time according to your personal preference. The page where you can change these settings can be accessed via this link Cookie settings. Here is also detailed information on which cookies we specifically place.